Caroline Anna Cahérec

Paris . Rive Droite

PITCH

It was in 2011, when I became an entrepreneur. In fashion and technology, that my capabilities in foresight and innovation have been revealed and recognized. As a marketing position in the fashion sector, I was propelled by my intuitions to embark on an entrepreneurial project in fashion and technology, whose business model is revealed, today in 2023, to participate in the future of this sector.

Since 2020, I’ve joined a Business Unit in an international group in Paris, in mobility industry. And, that BU is presented as the Group’s «innovation laboratory».

Advertising and fashion,

Two competitive sectors where low signals are difficult to identify.

My early career in advertising and mode, allowed me to build a solid foundation of marketing skills. Marketing and its techniques that allowed me in 2001 to conduct my first prospective study.

Project manager at Dragon Rouge Bastille for 3 years, I led for 7 months this consumer study dedicated to our customers and the press. A quantitative and qualitative prospective study whose results have notably revealed in the early 2000s, cashiers without cashiers, the emergence of organic and retail brands like Monoprix, over the next 10 years.

With this successful project, I showed some predispositions of «quiet analyst» weak signals. Especially since the sectors and channels of fashion and advertising are very complex, since heckled and saturated by the perpetual background noises of trends. Low signals can be confused with ephemeral trends more than in other sectors. These sectors have helped me develop my ability to conceptualize the future. It was through Fashion where I ended up holding a position of project marketing manager, that my intuition then propelled me into entrepreneurship with Dressing Room Service and Fashion Tech Paris of which I was the vice-president from 2016 to 2017.

Conceptualize the future of this sector, without ignoring my values, by integrating economic, social and environmental issues.

It was in 2011 that I embarked on the adventure of entrepreneurship by creating a light structure. This is to be able to focus on my business model inspired especially by the currents coming from the US. Founder of Dressing Room Service and that funny brand ‘Stylutioning’, I have since 2012 evolved my project to be a pioneer in the future of the fashion industry. Sector that between 2012 and 2017 was very resistant to change and the arrival of new models: technologies and artificial intelligence (AI).

My project: transmit to AI/ algorithms my business and intrinsic skills to create an intelligent personal styling assistant that can be accessible to all.

For a better management of her dressing room, her budget, finished the breakdowns of inspirations in the morning and styles missed, smoothing by the measurements of techniques such as sizes, a positive impact on the environment.

7 years of research, analysis, market studies, pitches, concept creation, training in programming culture. A project that for reasons of having been too avant-garde, for lack of means, resources and bad decisions could not see the day with Dressing Room Service. However, its viability has just been rewarded by proxy, thanks to the deployment of a «competitor» Start Up. By proxy, this project has just been rewarded by receiving the LVMH prize at Vivatech 2023 via a challenging company. A roundabout way to validate my abilities, skills and give my projects real legitimacy in innovation and foresight.

I

My Friendly BOT

As a personal Stylist and marketing manager,

My dream was to offer an IA to women with all my skills.

More +++ EN. FR.

FASHION TECH

Pioneer in France, my obsession has been to define the future of fashion

More +++ EN. FR.

& Personal Stylist

For Business Women

Mood Board

Personal Stylist

caherec.ca@protonmail.com